Getty Images is dropping the watermark for the bulk of its collection, in exchange for an open-embed program that will let users drop in any image they want, as long as the service gets to append a footer at the bottom of the picture with a credit and link to the licensing page. For a small-scale WordPress blog with no photo budget, this looks an awful lot like free stock imagery.
Implications abound but this one is particularly interesting:
The biggest effect might be on the nature of the web itself. Embeds from Twitter and YouTube are already a crucial part of the modern web, but they’ve also enabled a more advanced kind of link rot, as deleted tweets and videos leave holes in old blog posts. If the new embeds take off, becoming a standard for low-rent WordPress blogs, they’ll extend that webby decay to the images themselves. On an embed-powered web, a change in contracts could leave millions of posts with no lead image, or completely erase a post like this one.